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Our Brands
Our business operates under a selection of core brands including a range of small, medium and large resellers.
Commercial
Puma Energy
Puma Energy is the commercial brand, which launched in the Australian market in 2013 with the acquisition of the Ausfuel, Gull and CCG networks.
Retail
Puma
Our service station brand is Puma. We are currently undergoing a rebrand programme of work, which will see our retail sites rebranded with a fresh new look and feel. We are also undergoing site improvements to improve the overall customer experience.
Gull
We have over 88 Gull-branded service stations and sites across Western Australia, South Australia, Queensland and the Northern Territory.
Choice
We have over 30 sites operating as Choice Petroleum in the central Queensland market, with some coverage extending into the Brisbane metropolitan region.
Peak
Our much-loved Peak brand of service stations operates predominantly in the Perth metropolitan area.
Cartage
Directhaul
The Directhaul brand represents our fuel transportation (cartage) and logistics division.